Electric bike expertise

Review the development trend of ebike market in European countries in 2022

Europe is the origin of the bicycle boom, and it is also the vane of the current electric bicycle market. The changes and development of the industry can always be glimpsed from the European market. As the locomotive of the industry market, Europe also achieved remarkable results last year. In 2022, the sales volume of the European bicycle market will increase to 22 million, and the market size will reach 9.68199 billion US dollars. In order to meet the ever-expanding demand, the import value of the European electric bicycle market has increased by one-third, but the market conditions in various countries within Europe are slightly different. The European electric bicycle market is dominated by Germany, France and Italy, and the number of bicycles in the Netherlands is even higher. Topping the list, there are other countries that have also played an important role in the development of the European bicycle industry.

Italy: Bicycle market keeps growing

In 2022, Italian bicycle sales will be 1.772 million units, with sales totaling 3.2 billion euros, a year-on-year increase of 18% compared to 2021. Among them, the sales volume of electric bicycles was 337,000 units, a year-on-year increase of 14% compared with 2021.

Different from previous years, in 2022, urban electric bicycles will become the best-selling category, accounting for about 52% of the market share, followed by electric mountain bikes, accounting for about 43%, e-racing & e-gravel and e-cargo are The categories with the smallest proportion are 4% and 1% respectively. The overall sales volume of e-cargo is very small, but the sales volume is twice that of last year.

Compared with last year, eBike production increased by 10% to a total of 380,000 units, while bicycle production decreased by 18% compared to last year to a total of 2.385 million units.

Germany: Europe’s largest bike market, volumes down but sales up

In 2022, German bicycle sales will be about 4.6 million units, a decrease of 2%, but still about 15% higher than the level before the epidemic. Among them, the sales of electric bicycles are still rising, reaching 2.2 million units. Compared with 2021, the year-on-year increased by 10%.

Consumer demand is changing towards high-end and high-quality. According to the ZIV survey, in 2022, the average sales price of bicycles in Germany will be 500 euros, and the average sales price of eBikes will be 2,800 euros. This growth was driven by the premium segment at 46%.

Unlike other markets, mountain bikes account for a large proportion of the German bicycle market, almost 38%. Electric mountain bikes dominate, accounting for 90% of sales (97% by value). In addition, cargo bikes are also experiencing rapid growth, reaching 213,000 units by 2022, an increase of 27.4%. This situation has triggered public discussions on cycling culture and promoted the construction of related infrastructure.

Austria: All round development

The Austrian market was in full bloom, with growth in all indicators, with bicycle sales reaching 506,000 units, an increase of 3%, of which 247,000 e-bikes accounted for 49%. The average selling price of regular bicycles has increased by 36%, reaching an average price of 1800 euros, while the average price of electric bicycles is 4200 euros. City e-bike sales rose 9 percent to 127,000, while e-mountain bike sales rose 4 percent to 103,000.

The cargo market grew significantly, with 4,300 electric cargo bikes (up 17%) and 500 classic cargo bikes sold. Other growth in folding bikes has also seen significant growth.

Switzerland: Bicycle market shrinks slightly, e-bike sales increase significantly

Sales in the Swiss bicycle market will fall by around 2% to 482,000 units in 2022 and by 1.5% in 2021. Among them, sales of mechanical bicycles fell 14% to 264,000 units, while sales of electric bicycles increased 17% to 218,000 units, accounting for 45% of the bicycle market.

Sales of electric bicycles and bicycles in the first half of 2022 will increase by 16.5% and 9.4%, respectively, but the decline in demand in the second half of the year will lead to an overall decline.

Bicycle demand in Switzerland is more skewed toward high-end road and gravel bikes, and fewer mountain bikes are bought. A large part of the sales growth of urban e-bikes is driven by the growth of classic urban and SUV-style e-bikes (rugged suspension MTB component city bikes with fenders and luggage racks).

Netherlands: Market down but stable

Bicycle sales in the Netherlands fell by 7% to 855,000 units, but unit prices also rose. A market trend setter for e-bikes, e-bikes will take a further 2% market share in 2022, accounting for 57% (478,000 units) of all units sold, despite a 12% decline in overall unit numbers due to supply issues. In 2022, sales of mechanical bikes are down 17% from 2021, mainly due to lower sales of entry-level mountain bikes.

The overall average selling price increased to €1,799, not only due to price increases due to operating and product costs, but also to reflect leisure enthusiasts’ preference for good-value, well-equipped vehicles. The average price of electric bicycles reached 2,489 euros, and data at the beginning of 2021 showed that 19% of bicycles sold for more than 2,700 euros, and the rise of high-end electric bicycles has begun to take shape.

France: Significant changes in the market

The sales volume of the French bicycle market decreased by about 7% in 2022, but the total market value increased by 5%, to 3.6 million euros in 22 years, the audience of the high-end bicycle market increased, compared to 3.5 million euros in 21 years, and the sales of electric bicycles increased by 12% %, accounting for 61% of bicycle sales.

The French market has grown by 52% in the past 5 years, but sales of entry-level mountain bikes and children’s bikes fell sharply last year, and sales of bicycles fell by about 17%. Gravel bikes were the only growth market, and classic bikes were also driven by enthusiasts. increased by 18%.

Manufacturing is reshoring in France, where 850,000 bicycles will be manufactured in 2023, 445,000 of which will be e-bikes. The quality and price of the French manufacturing industry are improving, and domestically produced products also account for a large proportion of domestic sales.

Spain: Growth slows in 7 years

In 2021, the market volume will fall by 13% to 27 billion euros. Sales of city-size vehicles rose 22.5 percent to 147,000, and e-bike sales rose 5.7 percent to 236,000, accounting for 45.7 percent of sales. In line with industry trends, the average selling price of bicycles has increased.

Spanish exports are up 76.5% compared to 2021, with production up 2.8%. Spain’s bicycle infrastructure is not comprehensive, and the government this year released its first bicycle strategy and budget, with the aim of making cycling a viable mode of travel in medium-sized towns.


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