E-bikes have become a mainstream means of personal mobility around the world, and their popularity continues to soar as the electrification revolution spreads around the world. Especially in Europe and the United States, electric bicycles have become a free and relaxed way of life. In Germany, the enthusiasm of the public for the electric bicycle market is still extremely high. This year’s production and sales data have shown significant growth. Although the growth in the first quarter was slow, after entering May, the popularity of electric bicycles has picked up again. By 2023 In May, the production of electric bicycles in Germany has exceeded 1 million, and ZIV estimates that the sales of electric bicycles in the first five months will be 850,000.
Europe’s largest e-bike market
For a long time, the European electric bicycle market has been dominated by Germany, France, and Italy, and the number of bicycles is also in the forefront of Europe. However, according to a new research report released by Ernst & Young Consulting, Germany has become the largest electric bicycle market in Europe.
According to data from the German Bicycle Industry Association (ZIV), a total of 2.2 million electric bicycles will be sold in Germany in 2022, and bicycle production will hit a record high, with a total of 2.6 million bicycles and electric bicycles produced, of which the production of electric bicycles will increase by 20%. To 1.72 million, e-bike sales in 2022 will be close to 6.2 billion euros, accounting for almost half of all e-bike sales in Europe.
From a longer-term perspective, data show that in the past 10 years, the size of the German E-bike market has increased by an astonishing 4 times, from about 2 billion euros in 2012 to 7.36 billion euros in 2022.
In 2023, as of the end of May, German electric bicycle production exceeded 1 million units, an increase of 5% over the same period last year. At the same time, in terms of exports, German-made electric bicycles are becoming more and more popular in other regions.
The penetration rate of electric bicycles exceeds 50%
The penetration rate of electric bicycles in Europe continues to rise. In 2022, the sales of electric bicycles in Europe will account for more than a quarter. According to the industry data of the European Bicycle Show, the total sales of electric bicycles in Europe may exceed the sales of bicycles in the next few years.
Among them, the Netherlands has the highest market penetration rate of electric bicycles in Europe, exceeding 57%. At present, Germany is catching up. It is expected that the sales of electric bicycles will exceed that of bicycles this year. According to market data for 2022, almost half of the bicycles sold in Germany are electric bicycles, and electric bicycles account for more than 80% of bicycle sales in Germany. In the field of mountain bikes and cargo bicycles, electric bicycles have already accounted for about 90%. share. Looking at Europe as a whole, electric bicycles accounted for only 62% of bicycle sales. In the UK, electric bicycle sales accounted for only 16%; in France, this proportion was about 60%; in Spain more than 40%, Germany As one of the best, not only the market is growing rapidly, but also the acceptance of electric bicycles in people’s daily life is getting higher and higher.
Exports are growing rapidly
Although European countries have serious aging problems, middle-aged and elderly people still have great enthusiasm for bicycles. Electric mopeds just make up for their lack of physical strength and allow their cycling hobby to continue. Therefore, electric mopeds have been widely accepted. welcome. Moreover, the middle-aged and elderly people have strong economic strength, and high-priced electric mopeds are not a big problem for them.
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